The Origin of SENHENG

By Tan Yen Fong

As the person helming the company, Mr. Lim Kim Heng’s spirit and determination is the strongest backing for his team. Things would be totally different if not for him. 

He came from a poor family. His father passed away at a young age, and in order to avoid the high cost of living in Klang, the family moved to a village in Kuala Selangor. Mr. KH Lim was the fifth child in a family of seven children. 

His family was very poor. “I still remember we used to eat salted fish and porridge every day. Meat was something we could only savour during Chinese New Year.”

“There was only one thing in my mind then – to change our lives. I knew that if I wanted to make more money, I had to study hard. Furthermore, I liked to be recognized and complimented, so I was determined to get good grades no matter how tough the situation was.” 

One day, he visited a classmate who worked at a time gallery in Pertama Complex. Mr. KH Lim told his classmate how he envied his luck as he himself was still looking for a job. His classmate told him that the electrical shop next door was hiring and asked him to try his luck there. 

At the meeting, the boss of the electrical shop said the company had no intention of hiring him, and he was meeting him only because of his persistence. They had thought that the ‘kampong boy’ would give up after three weeks. In the end, they had given in to his persistence and called him in for an interview. 

Eventually, he got the job. 

But unfortunately, he ended up being retrenched at his first job, his former boss remained his mentor for a long time and they are still friends till today.

“If he had not given me that first chance, I would never have ventured into this industry, never have set up Senheng. That opportunity taught me so much about the industry.”

Later then, Mr. KH Lim and his two brothers raised a capital of RM90,000 to set up Senheng in 1989. For 20 years, the three brothers have worked together with one heart and one mind. Mr. KH Lim also differentiated between ‘ownership’ and ‘managementship’. In terms of managementship, each handled the department they were best suited to handle. 

Initially, Mr. KH Lim was the only one with the experience in the consumer electrical and electronics retailing industry, while his brothers were trained on the job. Today, Mr. KH Lim’s brothers are capable of handling their departments independently.

“Management is about assigning the right people to the right tasks depending on their skills. When you do that, you will bring out the best in people and their work for the company will yield the best results,” he explains.

If it is said that Senheng’s strength are drawn entirely from the character and ability of Mr. KH Lim, it is perfectly true. He does not need to micro-manage his business because now all his employees works as he works. His ideals have shaped their attitude to work and their work ethics.

From a poor child worker to a sales rookie to a top-ranking consumer electrical and electrics retailer, Mr. KH Lim has always been courageous in the face of challenges. Each challenge that he has faced and overcome has taken him to a better position in the industry.

Senheng’s Corporate Culture is based on his principles, and all his employees are glad to adhere to it. Like him, they are ready for challenges, trustworthy, grateful and eager to give back to the society.

Senheng : Corporate Culture – The Engine of Growth (English version)

What Happen to Your Company Without the CRM Restructure?

By Lim Kim Heng

The purpose of a customer relationship management (CRM) approach within a company is to develop better customer experiences and satisfaction while improving company productivity and profits. This is crucial because loyal customers can affect a company’s revenue, and CRM is the precise strategy that will help with increasing business profits. 

1. You will never know your potential customers.

It is harder for a company to increase its revenue and profits without information on its customers. Moreover, a retention programme cannot be executed without CRM, and potential customers may go to another company as opposed to being retained. Research shows that it costs a company seven times more to recruit a new customer than to retain an existing customer. 

Picture this: A customer walks into your shop, Shop A, and to make a purchase. It seems that from him alone, you can get a considerable amount of sales. You give him a receipt for his purchase, and he leaves your shop. Next month, he visits one of your other shops, let’s say Shop B, and again he spends quite a lot of money. Unfortunately, your workers in Shop B do not recognize him. From his visit to your Shop A, we know that this man is a potential asset to your company’s revenue and that he should be turned into a loyal customer. However, without a CRM platform, there is nothing much you can do to capture his data, purchase behaviour, and pattern.

2. Unorganised customer data

Customer data is vital for every retailer. Without the existence of CRM, customer data can still be collected although they are collected manually and stored in hardcopy files. To make things worse, the marketing team and sales team would not able to identify their target customers using this type of data.

Due to unorganised data, the customer service team will find it difficult to solve the customers’ problems and it will take a longer time too. Dissatisfied customers will become even more upset and will not recommend Senheng to anyone else. In other words, CRM and customer information can help your team serve customers faster and with more precision as retargeting. 

3. Time spent doing manual updates

As a business starts to grow, it will become more well-known among customers, and more customers will visit your outlets. To increase your customer database, all customer data must be compiled and stored for data analysis, insights, and improvements. However, without CRM, time spent on manual updates of customer data will increase. Moreover, manual data input is bound to have human errors, which can misdirect potential promotional campaigns. It is more costly to lose a customer than to retain one, hence the importance of CRM.  

4. Paperless initiatives can never be achieved 

Companies like Senheng always put customer satisfaction first. Rewards, such as vouchers, are distributed to Senheng customers to show appreciation for their support for Senheng. All vouchers are typically in paper form since no platform can store e-vouchers. There is a high cost involved in printing and distributing the vouchers to the members. Besides rewards, when a customer makes a purchase, all purchase receipts are still in paper form. Using paper is not a great idea as many issues mat occur, such as vouchers and receipts going missing. If such a problem happens regularly, it will hamper the processes involving voucher redemptions or warranty claims. 

Digital Journey: The GAME, the RULE, the way forward for businesses in digital economy


黄子伦 著


  • 10年内都有净盈利(net profit)
  • 10年内的营业额和净盈利都有5%的年度增长率(year-over-year growth rate)
  • 10年内都有正数CFO(positive operating cash flow)
  • 10年内有正数自由现金流(free cash flow)
  • 10年内的股本回报率(return on common equity, ROE)至少10%


然后,我也会根据不同的投资环境改变以上标准的分数、比重,甚至可能会增加一些新的标准,例如在疫情期间我增加了“净现金”(net cash)的标准。因为我认为这些拥有净现金的公司对疫情的抵抗能力,就会比那些净负债的公司来得强,生存下来的可能性也更高。也只有生存下来,公司未来(和股票)才有希望。

通常,我会给自己设立大约30%-50%的安全边际(margin of safety),当我对一些公司的顾虑越多,我对安全边际的要求就越大。打个比方·,如果我觉得A公司股票的公允价值(通常就是目标价格)是2令吉,那么我就会想要在1令吉到1.40令吉之间买入。




股票分析 投资揭秘:股票分析-投资揭秘-1


陳圓鳳 著





企业和顾客的关系,本应该如恋爱中的情侣般 ,保持一种最甜蜜的你追我逐,互相取悦的状态,保持一种互相期待的情绪,尤其是对处在『被动』方的顾客而言,企业主动的善意和热情,应该让他们感觉到自己是受到高度重视的,而不是成交后让顾客投诉无门,气得七窍生烟。当企业以顾客满意为目标,始能在市场上维持竞争力;简单的说,就是企业在进行任何大策略或是小细节之前,都先自问:『这样做对顾客是否有利』,如果没有,那就没有实行的必要:反之,只要有利,就必须倾力去实行。只有得到顾客,则一切的业绩目标才有意义。



『企业文化』便是『企业之道』,企业只要守住了『道』就守住了顾客,就贏得了顾客; 回到企业服务社会的本质,服务顾客的本质,企业就不 会迷失在五光十色的市场中,也就能做到『执大象,天下往』!

SENHENG 成长之动力 – 企业文化

4 Rules for Branding Your Business

By Dr Paul Temporal

There is no magic to branding, but there are some rules that need to be adhered to. If a company follows these rules and works hard at managing its brand strategy and image, then it can safely expect rewards to follow. Here are four basic rules that have to be implemented for Malaysian companies to improve their branding.

1. Great brands are built on clear strategy. There needs to be a very clear understanding of what the brand stands for, what the desired consumer perceptions of different target audiences are, and why it is different and better than the competitors’ positioning. These are brand promises and they must be realistic, credible and believable. Importantly, they have to be delivered, that is, great execution in every way.

2. Family companies, owner managers, directors and chief executives of B2B companies have to understand that there is more to branding than logos, design and advertising. Often these things mean nothing to the people they want to influence. If this is the case, then much money can be wasted in trying to keep up with the competitors. It is action that counts, and the customer experience that determines success or failure.

3. There is a need for consistency across all ‘touch of points’ of the brand. This means consistency across all communications from advertising, websites, design, promotions, direct marketing, customer service programmes, and so on. It also means getting buy in from all who work for and in the company. The ambassadors of a company’s brand are not just the top management, but every person a customer or potential customer comes into contact with. Successful corporate brands develop strong brand cultures. 

4. There is a need for strong ‘guardianship’ of the brand. As brands are strategic assets in their own right, they have to be managed as such. It means putting in time and effort and involving everyone in the company. In short, brand management is a strategic agenda item that requires meticulous care. Companies usually monitor numbers – profits, costs, operational and other important data – carefully and regularly, but fail to monitor brand image. A company’s brand should be its most valuable asset.  

B2B Branding in Malaysia. A guide to building successful business-to-business brands.


陈圆风 编著


















Why Do Some People Always Experience Failure?

By Derric Chew

1. They don’t respect the value of time.

People who have failed have little regard for their time. They can be found anywhere, at any time, because they lack the ability to focus their attention on their aims. Every year, they make new promises that they never keep because they are too lazy to put in the time required to attain their objectives. Learning to manage our time and ridentify which responsibilities to take on is an important step toward attaining tremendous success in any aspect of our lives.

2. They do not act in accordance with their objectives.

The further up on your value hierarchy a goal is, the more discipline and order it has. The lower in your value hierarchy a goal is, the less discipline and disorder it will bring. Unsuccessful people confuse busyness with productivity. They’re active in everything, but nothing they achieve is in line with their values and goals. Keeping track of your goals in a notebook and employing techniques to help you get there will aid you in spotting flaws.

3. They never take responsibility for their commitment.

Unsuccessful people are those who are content with achieving ordinary or below-average outcomes and will not bother to look for effective solutions to improve their situation.

Those who never take responsibility and accountability seriously for what they have committed will never become successful. Many thought they can be successful without being responsible for what they have committed to do, they just stuck in their own fantasy for the rest of their life.

4. They have set limits for themselves.

“I’m just not good with numbers,” unsuccessful people say, and “I simply don’t think I can run a lucrative firm.” They make boundaries for themselves and excuse their conduct, but it’s really just a way of avoiding missing out. Get rid of the idea that you only have a limited range of skills and talents for a restricted set of activities, and that you aren’t as smart as everyone else. Life requires you to make the most of yourself, both for yourself and for others.

5. They have a knack for finding reasons to justify their actions.

These are the people who will make excuses and rationalise why they can’t or shouldn’t do anything. This horrible behaviour is frequently misinterpreted by them as “just being realistic.” They are lacking in imagination and are always seeking for reasons why something should not be, but they never try. The simplest method to cope with this is to stop your mind from making excuses and re-ignite the motor that started it all.

6. They are not well-mannered.

Unsuccessful persons typically have a low social IQ. They say things like “at the very least, I’m being honest” or “this is who I am, live with it.” They have no idea how to treat other people and are frequently haughty for no apparent reason. Nobody likes a braggart, a braggart, a humble boaster, or someone who can’t say thank you when they’re complimented. These characteristics are unseemly and unworthy of true class acts. It’s simple to be kind and polite to somebody you like; being nice and polite to someone you can’t stand or with whom you have a regular argument takes character.

7. They are slackers.

The irony here is that they are almost always self-described slackers. They are unconcerned with their appearance. This is due to their inability to comprehend the importance of time. They don’t mind living in the past. They go through life as if they’ve just gotten a new job. Let’s simply see how round one goes, and if that doesn’t work, we’ll try next, rewind, or pause. Understanding that you begin dying the moment you are born, as well as the knowledge to recognise that every day is a gift, and you owe it to yourself to accomplish everything you can in those twenty-four hours because nothing is certain tomorrow.

8. They do nothing.

It’s possible that the simplicity of this rule of life causes them to overlook the magnitude of its consequences. Unsuccessful people have a proclivity for pondering and leaving footprints in the sands of time. They might talk a big game and have huge dreams, but they lack the confidence to take action. Stop daydreaming about what might be; dreams are fine in and of themselves, but get up, show up, and DO something. Stop gathering at the coffee shop and go do something productive.

9. Unable to deal with difficulties.

When things get painful, when things get a little hard, many people give up all too fast; they want roses without the thorns, kids without labour, and a pot of gold at the end of the rainbow without having to brave the storm. Overcoming obstacles not only gets us closer to our objectives, but it also transforms us into someone we never imagined we could be. Don’t be scared to face your concerns and venture into unfamiliar area; step outside of your comfort zone and take on new challenges. In the face of hardship, courage emerges.

10. They don’t seem to care.

Unsuccessful people never have an opinion on anything, are incapable of making decisions, and are borderline stupid. If it isn’t immediately related to what they know, they can’t have intelligent talks and aren’t open-minded. They believe that everyone should have their own perspective on life. They don’t care about anything and don’t believe in anything. They don’t read, they don’t continue their education beyond “formal education,” and they don’t care about how they look. They don’t mind if they never reach their full potential since they’ve found a way to be bored in a world full of wonder and curiosity. The silent killer is apathy.

11. Too distracted.

How is it possible a person can run in four different directions at the same time? Prove it to me if you can do it, I’m more than happy to see how you do it. Being too greedy to grab as many gold bars as possible might ended losing everything at the end. Most people understand how dangerous being too distracted, just that not many willing to face the truth.

Derric Chew’s Youtube:

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Ng Kee Chung吴启聪



A Beginner Guide: How to Build Your Business Network Connection

By Bill Teh

Nowadays, corporate culture and social fission are indispensable. You can quickly learn and study their marketing tactics, how to build networks, how to design systems, and how to do product packaging. You are not required to pay physical stores, advertisements and utility bills. It only requires you to sell the products to customers with the hope that they will introduce more customer to you.

This method is called direct selling model in which connects a network of people and consumers with consumers. One company that thoroughgoing practice this method is Amway. They have found their strongest capabilities on social networking. In spite of the fact that, their tactics is focus on the network resources behind each customer and in the end turn your customers into your community of interests.

Be the platform for your customers

Transforming your company into a platform by not just selling the products but talks about the business opportunities with your customers.

Have you ever thought about helping your customers become entrepreneurs?

It is full of opportunities for anyone who wish to start their own business. Traditional companies always think about controlling costs and how to keep their headcount to the minimum.

Today, Taobao and WeChat are the largest entrepreneur platforms in China. In consideration of that, everyone involved in the WeChat business is happily working for themselves. The core value of this platform concept is to reposition yourself from what you want to do what your customers want to do.

There is a woman lingerie brand called XFHL, which was little known until it ranked in $5 billion sales in two years through WeChat. When the news broke out, it stunned and frustrated those who had been in the same woman lingerie business for more than 10 years. They were only making a few billion dollars but had opened thousands of stores.

Presently, you must think about how to transform your company into a platform for entrepreneur ship, by then the company will not have to go out to hunt for customers.

The business crossover

We must learn to find a crossover business where the profits do not rely on our main business. Our main business is the place where we cultivate relationship with customers or clients and build our network of contacts. The future of business will be to sell plenty of products to customers and these customers will help us to find more customers to buy our products and so on.

In the future, the business owner will become the brand, the celebrity and the media of the business itself. This is because in the future, the owner of the business will become the central influence of the business. The business owner’s responsibility is to continuously find new revenue points for the company because all company follow the industry cycle, which goes through three profit stages – good profits at the beginning, low profits in the middle, and no profit at the end. 

The ecosystem to sustain your business

The formula for a profitable company is resources plus operations = profit. Today, it is more difficult to do business because the business ecosystem has been destroyed.

In fact, the number of people doing business has begun to outnumber the customers. Since the ecosystem in the business world has changed, we’ll have to think out of the box to solve the problem. We have to leave the traditional way of thinking behind and build our own resources.

For example, during the process of starting your company, invest your money in other companies; let others invest in your company.

Jack Ma proposed the eWTP (Electric World Trade Platform) to establish cross border e-commerce. This would help developing countries and SMEs to participate in globalization and allow people everywhere to achieve ‘global buying, global selling’ on this platform. In turn, it would allow goods from all over the world to move freely.

In this era, the company’s direction should not be focused on hiring more employees and controlling cost. What you should do is to study how to turn your company into an entrepreneurial platform.

Shark Tank


颜国安 著

准则1: 不要奢望投资房地产收租,除非租金年回酬率超过10%





诚如物极必反,除了股市,房地产也离不开周期性现象(cyclical phenomenon), 每隔一段时间便会出现产业供应过剩、乏人问津的现象。一旦出现供求失衡,造成新楼盘的售价直线下落,就等于天降甘霖给那些一直以来耐心等待的投资者。

准则3:除了地点(location), 社区(neighbourhood)也对房地产的未来增值扮演着重大影响



准则4:购买拥有永久地契(free hold),而不是租约地契(lease hold)的房地产



准则5: 首选有地房地产




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